Thursday, October 05, 2006

Mark Amerika, Nature Photographer (4)

"Nature always wears the colors of the spirit." - Ralph Waldo Emerson

Image of Rocky Mountains captured by
Mark Amerika Nature Photography Studio

Why is it that to "go back to nature" one must drop out of commodity culture and resist the temptations of the society of the spectacle? It seems to me that being a live-action remixologist who goes "meta" with the data of contemporay life means you need to find a way to recombine various layers of experience in such a way that you end up becoming a natural. For those of us at Mark Amerika Nature Photography, a natural would be an emergent artist-medium who presents themselves as an avant-pop transcendentalist who is comfortable maintaining an oppositional stance against status quo consumer culture while remaining committed to a cyborganic Life Style Practice.

As Emerson, in "Nature" has written:
The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood. His intercourse with heaven and earth, becomes part of his daily food.
But even more importantly:
Nature, in its ministry to man, is not only the material, but is also the process and the result.
It is with this in mind that we just opened the virtual doors to Mark Amerika Nature Photography, as an entrepreneurial enterprise devoted to the discovery of what comes after photography and how that might relate to the nature of the (artist-medium) beast.

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