Wednesday, May 10, 2006

Floating With The Heavies

A friend sends an email saying:
"Hey Mister, you're hangin' in good company!"
and then lays this link on me.

What does it really mean to be "on the map"?

Baudrillard says:
Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being or substance. It is the generation by models of a real without origin or reality: A hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory - precession of simulacra - that engenders the territory.
Don't believe the hype. It's the meme that precedes both the map and the territory as they duke it out over their unconscionable uselessness.

The meme is the message.


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2 Comments:

Anonymous serner said...

hi mark - this ia a great update of mcluhans "diktum". nowadays there is a belief in "memerism". i fear. ;-)

2:54 PM  
Anonymous Matt said...

Great post.

11:49 AM  

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